Privacy Policy

Last revised on May 15, 2017

LastSeat, Inc., a Delaware corporation (”Company” or “LastSeat”), respects your privacy and is committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect from you, or that you may provide, as well as our practices for collecting, using, maintaining, protecting and disclosing that information when you visit the LastSeat website, LastSeat mobile site, LastSeat mobile and tablet applications, and any other online communications and interfaces from or provided by LastSeat (collectively, this “Site”). This policy applies to information we collect on this Site, in email, text, and any other electronic messages between you and this Site. Please read this policy to learn about our privacy practices. By visiting this Site, you are accepting the practices described herein.

Information We Collect

Personal Information

We receive and store any information you enter on our Site or give us in any other way. This includes information that can personally identify you, including your first and last name, telephone number, postal and email addresses, billing information (such as credit card number, cardholder name, and expiration date), information about your frequent flyer program, or any other information this Site collects that is defined as personal or personally identifiable information under applicable law (“personal information”).

Information about Travel Companions

When you make a reservation for someone else through this Site, we will request personal information and travel preferences about that individual. You should obtain the consent of other individuals prior to providing us with their personal information and travel preferences, as any access to view or change their information will be available only through your account.

Information from Other Sources

We also may obtain both information about you from affiliated entities, business partners, and other independent third-party sources and add it to our account information. Examples of information we may receive include: updated delivery and address information, purchase history, and demographic information. In addition, if you sign up for this Site using your social media account, link your Site account to your social media account, or use certain other Site social media features, we may access information about you via that social media provider in accordance with the provider’s policies. Depending on the privacy settings of you and your friends, we may access information that you provide to a social media provider regarding your respective locations (“Location Data”) to provide you with relevant content. Please note that your Location Data may also be shared with your friends on a social media provider in accordance with your privacy settings for that social media provider.

You can choose not to provide certain information to us, but in general some information is required in order for you to register as a member; book travel; complete a traveler profile; participate in a survey, contest, or sweepstakes; ask us a question; or initiate other transactions on our Site.

Automatic Information

We automatically collect some information about your computer when you visit this Site such as information about your computer and internet connection including your IP address, operating system, Web browser software (such as Firefox, Safari, or Internet Explorer), and referring website. We also may collect information about your online activity, such as trips viewed and bookings made. Our goals in collecting this automatic information include helping customize your user experience and inhibiting fraud.

How we use your information

We use sensitive billing information (such as cardholder name, credit card number, and expiration date) for the purpose of completing the travel bookings you conduct on our Site. We use other information about you for the following general purposes: to provide you with the products and services you request; to provide you with travel confirmation and updates; to manage your account, including processing bills and providing travel notifications; to communicate with you in general; to respond to your questions and comments; to measure interest in and improve our products, services, and Site; to notify you about special offers and products or services that may be of interest to you; to otherwise customize your experience with this Site; to reward you as part of any reward and recognition program you choose to join; to solicit information from you, including through surveys; to resolve disputes, collect fees, or troubleshoot problems; to prevent potentially prohibited or illegal activities; to enforce our Agreement; to communicate with you via email by sending you email messages that contain information about your apparent travel-related interests (please note that you will have the opportunity to choose not to receive these email messages in any such email); to fulfill any other purpose for which you provide it; and as otherwise described to you at the point of collection.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose other information with the following entities:

Suppliers

including, without limitation, the airlines and other suppliers that provide travel or other services through this Site who act to fulfill your travel reservations. By making a reservation through this Site, you are authorizing us to disclose to Suppliers the information required to complete the booking and deliver the related travel. These Suppliers are not controlled by LastSeat and personal information disclosed to them is subject to the applicable Supplier’s privacy policy and security practices. Therefore, we encourage you to review the privacy policies of any Supplier whose products you purchase through this Site.

Third-party vendors

who provide services or functions on our behalf, including credit card processing, business analytics, customer service, marketing, distribution of surveys or sweepstakes programs, and fraud prevention. We may also authorize third-party vendors to collect information on our behalf, including as necessary to operate features of our Site or to facilitate the delivery of online advertising tailored to your interests. Third-party vendors have access to and may collect information only as needed to perform their functions and are not permitted to share or use the information for any other purpose.

Business partners

with whom we may jointly offer products or services, or whose products or services may be offered on our Site. You can tell when a third party is involved in a product or service you have requested because their name will appear, either alone or with ours. If you choose to access these optional services, we may share information about you, including your personal information, with those partners. Please note that we do not control the privacy practices of these third-party business partners. Therefore, we encourage you to review the privacy policies of any business partners offering products or services through this Site.

Referring websites

If you were referred to this Site from another site (for example, through a link you clicked on another site that directed you to this one), we may share some information about you with that referring website. We have not placed limitations on the referring websites use of your personal information and we encourage you to review the privacy policies of any website that referred you here.

Companies within our corporate family

We may share your personal information with our affiliates. This sharing enables us to provide you with information about products and services, both travel-related and other, which might interest you. To the extent that our affiliates have access to your information, they will follow practices that are at least as restrictive as the practices described in this Privacy Policy. They also will comply with applicable laws governing the transmission of promotional communications and, at a minimum, give you an opportunity in any commercial email they send to choose not to receive such email messages in the future.

We also may share your information:
  • To comply with any court order, subpoena, law or legal process including respond to any government or regulatory request.
  • To establish or exercise our legal rights to defend against legal claims; or as otherwise required by law. In such cases, we reserve the right to raise or waive any legal objection or right available to us.
  • To investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of our company or this Site, our customers, or others; and in connection with our Agreement.
  • In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

Accessing certain information

You can access and update your contact information in your profile section on this Site. You can close your account by contacting us at the email address listed below. Please note that after you close an account, you will not be able to sign in or access any of your personal information. However, you can open a new account at any time. Please also note that we may retain certain information associated with your account, including for analytical purposes as well as for record keeping integrity.

Cookies and other technologies

Cookies (or browser cookies).

A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site. This Site uses cookies for the following general purposes:

  • To help us recognize your browser as a previous visitor and save and remember any preferences that may have been set while your browser was visiting our Site.
  • We also may record your password in a cookie, if you checked the box entitled “Sign me in automatically next time.”
  • Please note that member IDs, passwords, and any other account-related data included in such cookies are encrypted for security purposes. Unless you register with us, these cookies will not contain any personal information.
  • To help us customize content and advertisements on this Site and on other sites across the Internet.
  • To help measure and research the effectiveness of website features, advertisements, and email communications (by determining which emails you open and act upon).

The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please note that if you refuse to accept cookies, you may not be able to access many of the travel tools offered on our Site.

Flash Cookies.

Certain features of our Site may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Site. Flash cookies are not managed by the same browser settings as are used for browser cookies. These are used to enhance your user experience, for example, by storing your user preferences and settings, such as your volume/mute settings, and in connection with animated content on our Site. Flash cookies are similar to browser cookies, but can store data more complex than simple text. By themselves, they cannot do anything to or with the data on your computer. Like other cookies, they can only access personally identifiable information that you have provided on the Site, and cannot be accessed by other websites.

Web Beacons.

Pages of this Site may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit LastSeat, for example, to count users who have visited those pages or and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). We use Web beacons to monitor the traffic patterns of users from one page within our Site to another, to deliver or communicate with cookies, to understand whether you have come to our Site from an online advertisement displayed on a third-party website, and to improve this Site’s performance. We also may allow our service providers to use Web beacons to help us understand which emails have been opened by recipients and to track the visitor traffic and actions on our Site. This helps us measure the effectiveness of our content and other offerings.

Display of tailored advertising

Data collected by this Site to serve you with relevant advertising. LastSeat is committed to providing you with relevant content and information. To do this, we may collect information about your travel-related searches. We use this information, together with other information we have collected about you, to serve you with ads, on our Site or elsewhere online, that match your apparent interests. So, for example, if you search for a flight to Hawaii on this Site, you may see an ad for a Hawaii travel package on this Site or on another website you visit.

Please note that we do not combine the information we collect about your travel-related searches on this Site with personal information (such as email address) to serve you with ads across other websites. We also do not share your personal information with third parties so they can serve you with advertisements.

Data collected by business partners and ad networks to serve you with relevant advertising. The advertisements you see on this Site are served by us or by our service providers. But we also allow third parties to collect information about your online activities. These third parties include (1) business partners, who collect information when you view or interact with one of their advertisements on our Site; and (2) advertising networks, which collect information about your interests when you view or interact with one of the advertisements they place on many different websites on the Internet. We do not permit these third parties to collect personal information about you (such as email address) on our Site, nor do we share with them any personal information about you. We do not have access to or control over cookies and technologies these third parties may use to collect information about your interests, and the information practices of these third parties are not covered by this Privacy Policy.

Data collected by companies that operate cookie-based exchanges to serve you with relevant advertising. Like other companies operating online, LastSeat participates in cookie-based exchanges where anonymous information is collected about your browsing behavior and segmented into different topics of interest (such as travel). These topics of interest are then shared with third parties, including advertisers and ad networks, so they can tailor advertisements to your apparent interests. We do not share personal information (such as your email address) with these companies and we do not permit these companies to collect any such information about you on our Site.

Do-Not-Track Signals and Similar Mechanisms.

Some web browsers may transmit “do-not-track” signals to websites with which the browser communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. Participants in the leading Internet standards-setting organization that is addressing this issue are in the process of determining what, if anything, websites should do when they receive such signals. LastSeat currently does not take action in response to these signals. If and when a final standard is established and accepted, we will reassess how to respond to these signals.

Using the LastSeat mobile and tablet applications (the “Mobile App”)

When you use a Mobile App, we collect and use information about you in the same way and for the same purposes as we do when you use our Site. In addition to this, we also use some other information that we collect automatically when you use our Mobile Apps. Specifically:
We collect information about Mobile App functionality that you access and use in order to identify those areas of the Mobile App that are of interest to our customers so that we can refine and continuously improve the Mobile App. The information we collect for this purpose does not enable us to directly identify you.

Each Mobile App also sends us the device’s unique device identifier (or “UID”), a sequence of numbers or characters that are unique to your mobile device. We use this only on the first opening of the Mobile App so that we can confirm to our advertising networks the number of downloads resulting from clicks on their respective ad banners and other marketing tools.

When you use a Mobile App, you can choose to allow access to your current location – provided by your mobile device using GPS or similar technologies – in order to identify nearby airports. If you choose to allow access, this location data may be collected anonymously as part of search requests logged by our servers. You can switch off the Mobile App’s access to your location at any time through your phone settings menu.

Each Mobile App will also send us error-reporting information in the event that it crashes or hangs. This enables us to investigate the error and to improve stability of the Mobile App. As part of these error reports, the Mobile App sends us information about the mobile device type and version, the UID, the time the error occurred, the feature being used and the state of the application when the error occurred. We do not use this information for any purpose other than investigating and remedying the error.

You can always control what information a Mobile App sends either by changing the settings of the Mobile App under its settings menu or changing the settings of your mobile device. Alternatively, you can remove the Mobile App from your mobile device entirely and access our services through our Site.

How we protect your information

While no website can guarantee security, we have implemented appropriate administrative, technical, and physical security procedures to help protect the personal information you provide to us. For example, only authorized employees are permitted to access personal information, and they may only do so for permitted business functions. In addition, we use encryption when transmitting your sensitive personal information between your system and ours, and we employ firewalls and intrusion detection systems to help prevent unauthorized persons from gaining access to your information.

Children’s Privacy

This Site does not offer services directed to children under 18 years old. No one under age 18 may provide any information to or on the Site. Should a child whom we know to be under 18 send personal information to us, we will use that information only to respond directly to that child to inform him or her that we must have parental consent before receiving his or her personal information.

External Links

If any part of this Site links you to other sites, those sites do not operate under this Privacy Policy. We recommend you examine the privacy statements posted on those other websites to understand their procedures for collecting, using, and disclosing personal information.

Visiting our Site from outside the United States

If you are visiting our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country, but please be assured that we take steps to ensure that your privacy is protected. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Policy.

Changes to this Privacy Policy

We may update this Privacy Policy in the future. We will notify you about material changes to this Privacy Policy by sending a notice to the email address you provided to us or by placing a prominent notice on our Site. The date the Privacy Policy was last revised is identified at the top of the Privacy Policy. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Site and this Privacy Policy to check for any changes.

Contact Us

If you have questions about either this Privacy Policy, please contact us at:

Attn: Privacy Policy
LastSeat, Inc.
[email protected]

© 2017 LastSeat, Inc. All rights reserved.